Web Myths Debunked

Like a spider building her web, a good website requires technical mastery, natural creativity, and a lot of patience. But it is not the arcane art it might seem.

Focus on Needs

It is easy to forget that a website is just another business tool. It can be used to sell your product online, to market your business and products, or to service you customers. It's up to you to decide what you want from a website and to instruct your developer accordingly.

Standards

After the browser wars of the 90's, web standards have emerged that are largely adhered to by all browsers. There are still idiosyncrasies to trap the unwary, but it is now possible to develop clean, portable, and flexible web pages like never before. The standards leave the web designer with no excuse for inconsistent site-wide design or formatting, and make site-wide format changes or image replacement a snap.

Keep it Simple

Complex, interactive sites may be great for entertainment, but they are cumbersome, have long load times, and often either require plug-ins or are vulnerable to cross-browser incompatibility. The bottom line is that complex websites are often not universally available and therefore do not reach their intended audience. There is no glory in a highly interactive site unless the complexity is required to accomplish a particular business objective.

Retain Control

With good planning, which any competent developer can do up front with a modest level of input from you, it is possible to determine the basic design, functionality, and level of complexity of your website, and with that to compute the required timeframe and cost. this framework should allow you to retain control of the development process, and should also, if you wish, enable you to take back basic maintenance functions after completion.

Remember to Advertise

An unlisted website will only be visited by your friends. In order to simply appear in the databases searched by Google and Yahoo!, you must have your site listed. To appear in the searches of your potential customers requires an investment in online advertising. It is critical, therefore, to ensure that an adequate portion of your website budget is allocated to advertising, and that a significant portion of the development process be allocated to developing an online marketing strategy and campaign.

Spinabler 101

In order for you to make educated and effective decisions and for us to better serve you, we at Spinabler like our clients to have an understanding of how a website works. We are delighted to invest time in the planning process to make this a reality.